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The totally new 718 AP3 model is aimed at players who want enhanced distance and forgiveness with the feel and control of a more compact iron. Bridging the gap perfectly between the game-improvement AP1 and player-oriented AP2, the AP3 produces approximately six-and-a-half more yards in carry distance than the 716 AP2 with one-and-a-half mph more ballspeed.

The AP3 does the job with a hollow blade design in the 3-7 irons, each of which also contains an undercut design and an average of 84g of tungsten weighting in the heel and toe areas. A cast body and a 455 stainless steel face insert further contributes to ballspeed and distance in the longer irons while a 17-4 stainless steel insert in the 8-9 irons adds slightly more accuracy and control. Meanwhile the wedges feature a solid cast body and face for the ultimate in precision on scoring shots. The 718 AP3 is available in 3-PW, and the 48° wedge and comes stock with True Temper AMT Black steel shafts.

The player’s distance iron. An innovative hollow-blade design with high-speed face technology, AP3 merges everything R&D has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever. 

AP3 truly represents the best of both worlds,' Talge said. 'We're giving you the distance and forgiveness of a game improvement iron packed into the look and feel of a player's iron.'

Key Features: Hollow blade construction; High MOI design; new head shape

718 AP3 IRONS: The all-new 718 AP3 is the player’s distance iron. An innovative hollow-blade design with high-speed face technology, AP3 merges everything R&D has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever. “AP3 truly represents the best of both worlds,” Talge said. “We’re giving you the distance and forgiveness of a game improvement iron packed into the look and feel of a player’s iron.” 

AP3 was also inspired by the development of Titleist Concept C16 irons, which taught R&D how to engineer breakthrough distance and forgiveness into a player preferred, smaller footprint. 

• Hollow-blade construction combined with a thin, unsupported L-Face insert launches long and high with shot-stopping spin – even on longer shots.

• High-MOI design – with an average of 84.9 grams of tungsten per head, placed low and in the toe of the long and mid irons– produces higher ball speeds across the face, providing the off-center distance performance of a game improvement iron. 

• New, preferred player’s shape appeals to golfers needing distance and forgiveness while maintaining control and solid feel.

• Available irons: 3-P, 48º